Quality gate and checks
Every generated page is scored and checked before it is allowed to go live. The score can be displayed on every plan; the enforced gate and AI detection shield are Starter and above.
How the gate works
Writrex runs 38 checks on each page: 31 weighted checks produce a score out of 100, and 7 blocking checks must pass regardless of score.
| Score | Status |
|---|---|
| 80 and above | Good — publish-ready (if no blocking failure) |
| 60–79 | Needs review |
| Below 60 | Weak |
When you choose Publish and the enforced gate is on (Starter and above), a page below 80 — or with any blocking failure — is saved as a draft instead, with the reasons recorded. Blocking checks and the scrubber always apply on every plan.
Scored checks
Some checks apply only when the relevant data exists (for example, keyphrase checks need a focus keyphrase).
| Check | Points | What it looks for |
|---|---|---|
| Unique title | 10 | No other page or post uses this title |
| Keyphrase in H1 / title | 10 | Focus keyphrase in the title or H1 |
| Keyphrase in content | 9 | Mentioned naturally in the body |
| Keyphrase in meta description | 6 | Present in the SEO description |
| H1 / title present | 7 | A clear H1 or title |
| Thin content | 12 | At least 700 words |
| Comprehensive coverage | 6 | 1,000+ words |
| Section headings and subheadings | 8 + 5 | H2 sections and H3 detail |
| Internal links | 8 | At least one useful link or CTA link |
| Strong CTA | 8 | An obvious next step |
| FAQ coverage | 7 | FAQs present |
| Specific and complete FAQ answers | 6 + 6 | Practical detail; every part of a question answered |
| Schema present / FAQ structured data | 7 + 5 | Structured data is output, including FAQ schema when FAQs exist |
| Local relevance | 5 | Area and service-area context |
| Local proof / evidence | 7 | Real local facts, research or proof points |
| Trust and experience | 6 | Experience, client or proof language |
| Meta description length | 6 | Roughly 80–170 characters |
| Readable sentences | 6 | Average sentence length 24 words or fewer |
| Location repetition control | 7 | Exact area mentions within your limit |
| No fake-testimonial risk | 8 | No generated testimonials without a real review supplied |
| Unsupported claim check | 7 | Exact percentages, prices, years and results are backed by supplied context |
| Starting price used | 6 | A configured price appears on the page |
| Banned phrase check | 6 | None of your banned or generic phrases |
| Unique internal anchors / no repeated targets | 5 + 4 | Varied anchor text; no duplicate link targets |
| Original headings | 5 | Headings aren't reused from other pages |
| No competing page | 5 | No unresolved overlap with another generated page |
| Doorway similarity guard | 8 | Not too similar to another generated page |
Blocking checks
These carry no points — they simply must pass.
- No AI output leak — no editorial notes, placeholders or assistant commentary
- All links resolve — no link to a URL that doesn't exist on your site
- No unreplaced template tokens — no stray
{{TOKEN}} - No stray escape artifacts
- Meta description is purpose-written — not cut from the page body
- No leftover template copy
- CTA links are populated — contact URL and phone set
Pre-publish checklist and Approve & Publish
Every page, post and product shows a Writrex — Pre-Publish Checklist in the editor sidebar, listing each check and whether it passed. Two more panels help: Research Brief (when used) and SEO Plugin Guidance.
Approve & Publish publishes a generated page, records who approved it and when, and requests a Search Console sync when connected. A blocking failure always prevents approval. IndexNow pings fire on publish for generated content when configured.
Output scrubber
The final safety net between raw AI output and saved content. It removes editorial notes, unfilled placeholders, prompt echoes, assistant preambles and sign-offs, and literal escape sequences. With Hold for review on, anything it had to clean is saved as a draft with a notice. It is a safety feature, not a paid one.
Link integrity validator
Strips invented external URLs and unsafe link output, then re-validates after internal links are injected. Stripping all external links is the safe default.
AI detection shield Starter+
Reduces the patterns that make scaled AI copy read as generic:
- Cleans stock AI phrases and repeated patterns.
- Caps exact area mentions and swaps in nearby terms.
- Works alongside banned phrases, heading variation and section-label options.
Naturalness refinement and E-E-A-T enhancer
- Naturalness refinement is an optional extra pass that rewrites against the checks that failed. The rewrite is kept only if it doesn't make the page worse. It can add a little generation time.
- E-E-A-T enhancer pushes the model to use supplied experience, examples, pricing and case studies. It should not invent proof.
- Doorway protection and campaign variation encourage unique local angles and section variety across scaled pages.
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