AI Local SEO Content Plugin for WordPress

Outrank Your Competition.
Automatically.

Writrex automates the content on your WordPress or WooCommerce site - pages, blog posts and product descriptions that are built to rank, without the hours of writing.

Unlimited generations · Bring your own AI key · Free edition available · See how it works

Writrex workflow: brief, 38-check quality gate, WordPress publish A keyword brief for SEO Manchester flows into a quality gate that scores the draft 92 out of 100, then publishes to WordPress with an SEO plugin score of 89 and an IndexNow ping. Step 1 Input brief Step 2 Quality gate Step 3 Publish and sync brief.json [KEYWORD][LOCATION][AI ENGINE] SEO Manchester Manchester, UK BYO Key (OpenAI / Gemini / Claude) Generate post QUALITY GATE - PASS SCORE 80+ 38 automated checks on every draft Leaked Notes & Tokens Scrubber Repetition & Banned AI Phrase Scrubber Overlap & Cannibalisation Guard Local Context & Schema Validation 92 Score: 92/100 PASSED Anything under 80 is rewritten WordPress post editor Title Top SEO Agency in Manchester |Local Services Yoast SEO / Rank Math Meta and schema synced 89/100 Published & IndexNow Pinged Replay
WordPressWooCommerceYoast SEORank MathAll in One SEOSEOPressThe SEO FrameworkElementorGutenbergClassic EditorOpenAIGoogle GeminiAnthropic ClaudePerplexityIndexNowGoogle Search ConsolePexelsUnsplashPixabayFreepikWP Bakery soonDivi soon
Writrex at a glance

What Writrex is, in plain facts.

What it is
A WordPress plugin that uses AI to generate local SEO pages, blog posts and WooCommerce content, then repairs, links, marks up and tracks SEO.
Ask Writrex
A built-in AI agent that reads your site and live pages, finds SEO problems and fixes them only when you press Apply, with one-click undo. Included in Writrex Lite and every plan.
Requires
WordPress 6.0+, PHP 7.4+, and an API key for an AI provider you choose.
AI providers
Google Gemini (all editions, including Writrex Lite); OpenAI, Anthropic Claude and Perplexity on paid plans. Models are discovered live from your key.
SEO plugins
Yoast SEO, Rank Math, All in One SEO, SEOPress, The SEO Framework.
Quality control
38 checks; pages must score 80/100 or more with no blocking failure, otherwise they're held as drafts.
Pricing
Annual licences: Starter $49, Professional $99, Agency $149, Agency Pro $199, Agency Scale $349, Agency Max $499, Agency Elite $799. No monthly fee.
Writrex Lite
The free edition: unlimited generations with Gemini, the quality gate, SEO plugin sync, structured data and more, on unlimited sites, with no caps or trial period.
Support
Email support with every paid licence; bug reports and technical questions for everyone on GitHub Discussions.

Machine-readable summary: llms.txt · How Writrex compares · FAQ

Writrex - WordPress Admin
Pages generated
247
Quality score avg
91/100
SEO score
95/100
Takeaway website design in Manchester
Generate
Local pageBlog postService pageWooCommerceBulk campaign
Quality gate - pass at 80+91 / 100
The problem every site owner faces

Great content at scale is a time problem.

Whether you run one small site, a busy online store or a whole portfolio, the bottleneck is the same: writing takes hours. A single optimised page takes hours to research and write properly, a local SEO campaign needs 30–50 of them, and a store can have hundreds of products that still have no real description.

With Writrex each page generates in about a minute. A full campaign fits in an afternoon.

FIG. 00 Anatomy of one 30-page content campaign
Manual content team90–150 hrs
Writrex pipeline~2 hrs

Including generation, review and publishing.

90–150 hrs

Manual work per 30-page campaign.

Cents / page

Typical AI cost with your own API key - Writrex adds no per-word charge.

Under 5 min

From keyword to a reviewed, published page.

01 The content pipelineRuns on every generation

From brief to ranked page. Automatically.

Writrex runs a structured pipeline on your own WordPress server. Every page passes through quality stages before it is allowed to go live.

01

Brief input

Keyword, location, brand context

02

AI generation

Your provider, your key, slot-based copy

03

Quality gate

38 checks · 80+ to publish

04

Detection shield

Stock AI phrasing removed, headings varied

05

Published

Draft or live, with IndexNow ping

InputWhat goes in
  • Keyword + target location
  • Brand voice and tone profile
  • Local context, proof points, pricing
OutputWhat comes out
  • Human-quality local SEO content with structured data
  • Meta title, description and keyphrase written to your SEO plugin
  • Draft, pending review or published - your choice
Safe scale

Scale local SEO without the scale risks.

Volume is easy. Doing it without thin pages, invented claims and pages that fight each other is the hard part. Writrex checks all three before anything goes live.

01 · Nothing weak publishes

A quality gate that says no.

Every page is scored on 31 weighted checks and 7 blocking checks. If you choose Publish and a page scores below 80 or fails a blocking check, it is saved as a draft instead.

  • Leaked AI notes, broken links and unreplaced template tokens always block
  • Pre-publish checklist in the editor, with Approve & Publish
  • Output scrubber holds anything it had to clean
How the gate works →
AI DRAFT 38 checks 31 scored7 blocking ≥ 80 pass LIVE fail DRAFT
FIG. 01 - QUALITY GATEBlocking checks always apply
02 · Nothing competes with itself

Stop scaled pages cannibalising each other.

The overlap guard compares every new keyword and area against your existing generated pages before it writes a word. Link Audit then finds pages nothing links to.

  • Block exact matches, warn on near matches
  • Orphan report, related-pages shortcode and link suggestions
  • Doorway-similarity check and cross-page heading variation
See internal linking →
EXISTING SAME NEW BLOCK · exact match WARN · near match keyword + area compared before generating
FIG. 02 - OVERLAP GUARDSet a canonical · undo any time
03 · Fix what you already have

Repair the SEO on pages you didn't generate.

Scan every existing page and post, review AI-proposed meta titles, descriptions and focus keyphrases, then apply - with a backup and one-click undo. Page content is never touched.

  • Works with Yoast, Rank Math, AIOSEO, SEOPress and The SEO Framework
  • Single page or bulk, in controlled batches
  • Included from Starter, with unlimited repairs from Professional
Explore SEO Repair →
SCAN PROPOSE 1 AI request / page APPLY meta titlemeta descriptionfocus keyphrase BACKUP · ONE-CLICK UNDO metadata only - page content is never touched
FIG. 05 - EXISTING PAGE SEO REPAIRSingle or bulk
Ask Writrex · AI agent New

Meet Ask Writrex, your AI SEO agent inside WordPress.

Ask in plain English, like "Analyse my site and fix the most important SEO issues". Ask Writrex reads your pages, SEO fields, images and the live page your visitors see, explains what it found, and puts each fix in a change card. Nothing changes until you press Apply.

  • Fixes SEO titles, meta descriptions, ALT text, headings, links and clickable phone numbers
  • SEO Reports scans the whole site; every issue has a Fix with Ask Writrex button
  • Every change is checked first, recorded in Change History and undone in one click
  • Free in Writrex Lite with Gemini; OpenAI and Claude on every paid plan
W Ask Writrex Gemini · Effort: Medium Fix the SEO on my Emergency Plumber Leeds page W Reading page: Emergency Plumber Leeds Loading the live page as a visitor sees it Checking SEO title, meta description and H1 Found 2 issues. The SEO title is 73 characters, so Google cuts it off, and there is no meta description. Here is a shorter title first: SEO TITLE · YOAST SEO PENDING APPLIED ✓ BEFORE Plumber Leeds | Emergency Plumbing, Boiler Repairs & Leaks | Smith & Sons AFTER Emergency Plumber in Leeds, 24/7 | Smith & Sons 47 chars Preview on site Apply I'll do it myself Dismiss Checking page… Applied. Checked against the current page first. Undo Saved to Change History · Undo any time Ask Writrex about your site… Fix the SEO on my Emergency Plumber Leeds page
FIG. 12 - ASK WRITREX, IN REAL TIMENothing changes until you press Apply
02 Platform capabilities12 modules

Everything you need to run content at scale.

Writrex is not just a writing assistant. It is a content automation platform for anyone who wants their WordPress or WooCommerce site to publish useful, well-optimised content on autopilot - from a single blog to a hundred sites.

Human-quality content engine

Pages, blog posts and WooCommerce content from a structured, slot-based pipeline with an optional naturalness refinement pass.

Generation →

Quality gate & humanisation

38 checks, blocking safety rules, and guardrails that strip stock AI phrasing and cap repeated place names. The deep humanisation pass is on paid plans.

Quality →

Templates & Section Manager New

Eight template packs, drag-and-drop sections, AI template generation, version history and a Colour Customiser.

Templates →

Brand profiles New

Reusable brand voice, real case studies and per-service pricing for your business or each of your sites - with fail-closed price matching.

Brand profiles →

Existing page SEO repair New

Scan and repair meta titles, descriptions and keyphrases on pages you already have, with backup and undo.

SEO Repair →

Internal linking & overlap guard New

Link Audit, orphan report, related-pages shortcode, link suggestions and a cannibalisation guard.

Linking →

Structured data & indexing New

A connected JSON-LD graph, IndexNow pings and Google Search Console, all from one settings screen.

Schema →

WooCommerce native Starter+

Product drafts with long and short descriptions, FAQs, SEO meta and Product schema, plus category descriptions.

WooCommerce →

Bulk campaign automation Professional+

Queue keyword and area lists, set a frequency, and let the scheduler process one item per cron run.

Campaigns →

Images from 8 providers

Four stock libraries and four AI image engines, with fallback modes and an AI image-prompt helper.

Images →

Rank tracking & reports

Search Console positions and analytics (Professional+), a content decay scanner (Agency+) and PDF reports on every paid plan.

Reporting →

Bring your own API key

Connect Gemini, OpenAI, Claude or Perplexity directly. No data intermediary, no markup on generation costs.

AI providers →
Integrations

Built into the tools you already use.

Writrex connects natively with the WordPress ecosystem. No workarounds and no API gymnastics.

AI providers

Latest models, automatically

Gemini, OpenAI and Claude models are discovered live from your API key, so new releases appear without a plugin update. On paid plans Perplexity adds a research-first option, and a fallback provider keeps generation running.

SEO platforms

Five SEO plugins in sync

Yoast SEO, Rank Math, All in One SEO, SEOPress and The SEO Framework receive meta titles, descriptions and focus keyphrases. Google Search Console feeds rankings back in.

Publishing

Every editor, every builder

Generated pages work with any page builder. AI buttons live inside Classic, Gutenberg and Elementor, and IndexNow pings search engines the moment you publish.

WP Bakery and Divi widget support is coming in a later release.

"AI content is bad for SEO."

They are not wrong about generic content. Writrex was built to solve the actual problems.

✗ What they criticise

"AI content all sounds the same."

✓ What Writrex does

Cross-page heading variation, banned-phrase enforcement and stock-phrase cleanup so pages don't follow one pattern.

✗ What they criticise

"It invents facts and fake reviews."

✓ What Writrex does

Proof comes from your inputs only. Fake-testimonial and unsupported-claim checks run on every page, and prices are shown only when a real price matches.

✗ What they criticise

"AI content has no local relevance."

✓ What Writrex does

Local signals, nearby areas and proof points are inputs. Exact place-name mentions are capped in code, and the gate checks local relevance and repetition.

The question was never whether AI content can rank. The question was whether anyone would build AI content tools properly. We did.
Who this is for

Some people write every word themselves. Some people automate.

Writrex is for the second kind - and it works for anyone, from a solo site owner to an agency.

If this sounds like you

  • You run a WordPress site, a WooCommerce store or several sites and need more content than you have time to write
  • You are a business owner, blogger, freelancer, developer or agency
  • You tried AI tools and the output embarrassed you
  • Your time has a cost - every hour spent writing pages is an hour not spent on your business

Writrex is not for you if

  • You have unlimited time and enjoy writing every page manually
  • You believe no AI output can ever match human writing
  • You want fully automated publishing with zero editorial oversight
  • You manage one site and write two blog posts a month - Writrex Lite covers you
Writrex Lite - free

Start free. No caps, no trial.

Writrex Lite is the free edition. It generates local landing pages and blog posts with Gemini, holds weak pages back with the quality gate, syncs your SEO plugin and adds structured data. Nothing in it is capped, rationed or on a timer.

  • Unlimited generations and unlimited sites
  • Quality gate, output scrubber, structured data and SEO plugin sync
  • Upgrade to Writrex for bulk campaigns, more AI providers, brand profiles, Search Console and reporting

Get Writrex Lite

Free. Takes 2 minutes to install.

Requires WordPress 6.0+ and PHP 7.4+

FAQ

Common questions.

What is Writrex?
Writrex is a WordPress plugin by Brand Box Limited that uses AI to generate local SEO landing pages, blog posts and WooCommerce content, holds weak pages back with a 38-check quality gate, and repairs, links, marks up and tracks SEO on your site. You bring your own AI provider key.
Does Writrex replace Yoast SEO or Rank Math?
No. Writrex writes and maintains content and fills the titles, meta descriptions and focus keyphrases inside Yoast SEO, Rank Math, All in One SEO, SEOPress or The SEO Framework. You keep your SEO plugin.
How much does Writrex cost?
Writrex Lite is free, with unlimited generations. Writrex itself is sold as annual licences: Starter $49, Professional $99, Agency $149, Agency Pro $199, Agency Scale $349, Agency Max $499 and Agency Elite $799. There is no monthly fee, and you pay your AI provider directly for generation.
Which AI models does it use?
Google Gemini in every edition, including Writrex Lite, and OpenAI, Anthropic Claude and Perplexity on paid plans. Writrex discovers the models your API key can use, so new releases appear without a plugin update.
Can it publish weak or made-up content?
Pages scoring below 80, or failing a blocking check, are saved as drafts when the enforced gate is on. Proof comes only from your inputs, and Writrex never generates fake reviews or review schema. You should still review content before publishing.
Can it fix SEO on pages I already have?
Yes. Existing-page SEO repair scans pages and posts, proposes meta titles, descriptions and focus keyphrases, and applies them with a backup and one-click undo. It never changes page content. It is available on paid plans: 15 repairs a month on Starter, unlimited from Professional.
What is Ask Writrex?
Ask Writrex is an AI agent built into Writrex Lite and Writrex. You chat with it inside WordPress; it reads your pages, SEO fields, images and live pages, explains what it finds and suggests fixes as change cards. Nothing changes until you press Apply, and every change can be undone. It uses Google Gemini in Writrex Lite, and Gemini, OpenAI or Claude on paid plans. See Ask Writrex.

See all questions →

Pricing

Infrastructure pricing. Not subscription fatigue.

One annual licence. No monthly fees, no per-word costs. Your AI provider bills generation costs directly.

Starter

$49 / year
1 site

For one WordPress or WooCommerce site.

  • Everything in Writrex Lite
  • OpenAI, Claude and Perplexity, with automatic fallback
  • Ask Writrex with Gemini, OpenAI or Claude
  • WooCommerce generation
  • Template packs, AI templates and Section Manager
  • E-E-A-T enhancer, deep humanisation and custom prompts
  • Existing-page SEO scan and 15 repairs per month
  • 1 brand profile · 3 custom templates
  • PDF reports
  • Email support
Buy Starter

Professional

Most popular
$99 / year
3 sites

For a few sites, bulk content and search reporting.

  • Everything in Starter
  • Bulk campaigns, scheduling and drip publishing
  • Search Console, Rank Tracking and Analytics
  • IndexNow auto-ping
  • 3 brand profiles · unlimited templates
  • Unlimited existing-page repairs
Buy Professional

Agency

$149 / year
5 sites

For growing portfolios of five sites.

  • Everything in Professional
  • Content decay scanner and refresh recommendations
  • 5 brand profiles
Buy Agency

Agency Pro

$199 / year
10 sites

For ten sites, whether they are yours or your clients.

  • Everything in Agency
  • 10 brand profiles
Buy Agency Pro

Agency Scale

$349 / year
25 sites

For agencies and businesses with 25 sites.

  • Everything in Agency Pro
  • 25 brand profiles
Buy Agency Scale

Agency Max

$499 / year
50 sites

For high-volume agencies and site networks.

  • Everything in Agency Scale
  • 50 brand profiles
Buy Agency Max

Agency Elite

$799 / year
100 sites

The largest licence, for the biggest portfolios.

  • Everything in Agency Max
  • Unlimited brand profiles
Buy Agency Elite

Prefer to try first? Writrex Lite is free with unlimited generations. Compare all plans →

Get started

Your competitors won't know
how you did it.

Start with Writrex Lite for free. Upgrade to Writrex when you are ready.