One profile per brand. Your voice, your proof, your prices.
Generic AI copy is what happens when the model knows nothing about the business. Brand profiles give it the truth, once, and reuse it everywhere.
Set site defaults. Override only what differs.
Business name, phone, contact URL, address and language fall back to your site defaults when a profile leaves them blank, so a new profile takes minutes, not an hour. Use one for your own business, or one per client if you manage other sites.
- Tone, preferred CTA, services and differentiators
- Proof points and banned phrases
- "Never say" rules for things a brand must never claim
- Business schema type per profile - plumber, dentist, attorney and more
- Seven language and locale options
Profiles included: Starter 1 · Professional 3 · Agency 5 · Agency Pro 10 · Agency Scale 25 · Agency Max 50 · Agency Elite unlimited.
Real jobs, matched to the right page.
Add each job with its service, area, what was done and the outcome. Writrex matches case studies to a page by service and area and leaves them out when nothing fits - it never fabricates a testimonial to fill the slot.
Fail-closed pricing.
Enter a starting price, what it includes and notes per service. If Writrex can't match a page's service to a price with confidence, it shows no price at all rather than the wrong one. A site-wide fallback price is optional.
Used everywhere you generate.
Manual generation
Choose a profile in Page Overrides and see which fields are inherited from site defaults.
Campaigns
Apply a profile to a whole campaign so every scheduled page shares the same voice and proof.
Quality checks
Banned phrases, supplied proof and matched pricing all feed the quality gate.
Your competitors won't know
how you did it.
Start with Writrex Lite for free. Upgrade to Writrex when you are ready.