Compare # Where Writrex fits — and where it doesn't. Writrex is a WordPress plugin for producing and maintaining local SEO content safely at scale. Here is how that differs from the alternatives people usually consider. ## Writrex in one paragraph Writrex is a WordPress plugin by Brand Box Limited that writes local landing pages, blog posts and WooCommerce content from your own facts, checks each page with a 38-check quality gate (80 or more to publish), and then helps you maintain SEO: it repairs existing-page metadata, audits internal links, prevents competing pages, writes structured data, pings IndexNow and tracks rankings. You use your own AI provider key. ## Writrex vs a general-purpose AI writing tool The right-hand column describes what is typical of general-purpose AI writing tools and plugins; it is not a claim about any specific product. | Question | Typical general-purpose AI writer | Writrex | | --- | --- | --- | | Page structure | Usually one block of generated text | Named template slots (hero, intro, features, FAQ, CTA) that stay editable after generation | | Local relevance | Depends on your prompt | Dedicated inputs for local facts, nearby areas, proof and pricing, with a cap on repeated place names | | Checks before publishing | Often none, or a single score | 38 checks; weak pages or blocking defects are held as drafts | | Invented proof | Can produce fake testimonials or statistics | Proof only from your inputs; fake-testimonial and unsupported-claim checks; no review schema from AI | | Duplicate or competing pages | Not addressed | Overlap guard before generation, doorway-similarity check, cross-page heading variation | | Existing pages | Usually out of scope | Scan and repair meta titles, descriptions and keyphrases with backup and undo | | Internal links | Manual | Link suggestions, related-pages shortcode and an orphan-page audit | | Structured data and indexing | Manual or separate plugin | JSON-LD graph, IndexNow ping and Search Console integration | | Cost model | Often per-word credits or a subscription | Annual licence; you pay your AI provider directly | ## Writrex vs SEO plugins (Yoast SEO, Rank Math, All in One SEO, SEOPress, The SEO Framework) These are different tools. SEO plugins analyse and configure on-page SEO, sitemaps and metadata that you write. Writrex **writes and maintains the content** and then fills those plugins' fields. You keep your SEO plugin; Writrex works with all five. ## Writrex vs writing every page manually Manual writing gives the most control and is right for a handful of high-stakes pages. A 30-page local campaign can take 90 to 150 hours by hand; Writrex is aimed at producing the reviewable first draft of that volume quickly, with your review as the final step. Writrex is designed for human review, not fully unattended publishing. ## When Writrex is not the right choice - You write only a few pages a month and enjoy writing them yourself. The free plan may be enough. - You want fully automated publishing with no editorial review. - You need a hosted service. Writrex runs inside your own WordPress and needs your own AI provider account. - You don't use WordPress. ## Choosing a plan - **One site, doing your own SEO:** Starter ($49 per year) adds the enforced quality gate, all four AI providers, WooCommerce and template tools. - **A few client sites or bulk pages:** Professional ($99 per year, 3 sites) adds campaigns, Search Console, Rank Tracking, Analytics and IndexNow. - **A larger client roster:** Agency ($149, 5 sites) adds the content decay scanner; Agency Pro ($199, 10 sites) adds more sites and brand profiles. See the [full plan matrix](https://writrex.com/pricing/) and the [FAQ](https://writrex.com/faq/). Get started ## Your competitors won't know how you did it. Install the free plugin. Upgrade when you are ready. [Get the free pre-release →](https://writrex.com/contact/) [View documentation →](https://writrex.com/docs/)